Study Abroad Program

149% Increase in followers

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149% Increase in followers +

The Study Abroad office at Grand Canyon University was facing challenges in growing their Instagram following, which was their primary communication channel with students and directly influenced interest in studying abroad.

Our goal was to boost awareness of the program among GCU students. To achieve this, we focused on creating and sharing engaging content tailored to students’ interests, making the account one they were excited to follow and interact with.

Through a strategic approach to posting, we successfully increased the follower count by 149%, significantly expanding the program’s reach and visibility.

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